Hi. I’m Sam.

I’m a product leader who loves turning complex problems into products people actually want to use. My work sits at the intersection of product strategy, inclusive innovation, accessibility, and emerging technology, where I bring customers, designers, researchers, engineers, and leaders together to turn ambiguous problems into meaningful products and experiences.

I’ve worked across 0→1 product development, product strategy, commercialization, and accessibility technology, with a particular interest in creating products that help organizations build more inclusively. I believe the best products come from listening closely, questioning assumptions, and making sure the people affected by a product have a seat at the table.

When I’m not working, you’ll usually find me exploring the trails around Kitchener with my family, planning our next Disney adventure, or attempting my latest project (ask me about the latest flavour of jam I’m made).

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A Bit About Sam

A career built around asking better questions

I’ve spent more than a decade working at the intersection of product, innovation, design, and accessibility. What started with a fascination for understanding people and their needs has grown into a career building products and tools that help solve complex problems. And increasingly, I’m driven to help other teams build better products themselves.

I’ve worked across product strategy, 0→1 development, inclusive design, accessibility technology, emerging technologies, and commercialization. The common thread is how I work: bring the right people into the room, find the signals from customers and the market, challenge the assumptions we’re making, and turn ambiguity into something we can actually build and test quickly. I’m at my best when the problem isn’t neatly defined yet and there’s an opportunity to figure out what should exist and why.

For the full history of my career and experience, you can find me on LinkedIn.

Recognition

In 2022, I received the Vision in Action Award, TD’s highest individual recognition. The award recognizes employees for exceptional impact and is awarded to approximately 1 in 1,000 TD employees.

Speaking

I’m fortunate to have opportunities to speak about accessibility, inclusive design, inclusive innovation, and emerging technologies, particularly artificial intelligence.

Some of my recent and past speaking engagements include:

  • AI & Accessibility – Transforming Work for All Employees: Disability:IN Global Conference and Expo; July 2025
  • Artificial Intelligence – Futureproofing with Accessibility to Address Opportunities, Challenges and Biases: Disability:IN Global Conference and Expo; July 2024
  • Making the Case for Inclusive Innovation: CSUN Assistive Technology Conference; March 2024 (Video Recording)
  • Strategies on How to Embed Inclusive Innovation and Design: CSUN Assistive Technology Conference; March 2024 (Presentation Slides)
  • Fireside chat with Jenny Lay-Flurrie on inclusive innovation and design: TD StraightUP; September 2023
  • Creating A Culture Beat – Drumming Up Support for Digital Accessibility: Disability:IN Global Conference and Expo; July 2023
  • Fireside Chat with Google’s Annie Jean-Baptiste on equity in product design: TD; November 2021
  • Accessibility as Inclusion in Digital Design: Youth Culture Inc; July 2021
  • Inclusive Design Principles: Youth Culture Inc; December 2020
  • IDPWD 2021 – Inclusive Design Principles: TD; December 2020

Selected Work

Level Access’s mobile accessibility testing suite

I lead product strategy for Level Access’s mobile accessibility testing portfolio, helping transform a collection of point solutions into a more unified product experience for teams building native mobile applications.

The work spans on-device testing, automated accessibility testing, live app testing, SDKs, and the workflows that help developers, QA teams, and accessibility professionals identify and address accessibility issues throughout the product lifecycle. My focus is on making accessibility testing more integrated, actionable, and useful, not something teams discover only at the end of development.

The goal is to move accessibility testing upstream: to make it a practical part of how teams design, develop, test, and ship mobile products, rather than something discovered only at the end of development.

I explored this shift in my DEVOPSdigest article, “From Reactive Fixes to Proactive Process: The New Accessibility Mindset.”

Explore Mobile Testing at Level Access.

AI & the future of talent acquisition

I explored how emerging AI technologies could reshape the talent acquisition journey, balancing opportunities for innovation with the risks that come with introducing generative and agentic AI into a highly sensitive, regulated environment.

AI in Talent Acquisition: Global Risk & Compliance Assessment

I led the discovery and assessment of generative and agentic AI use across TD’s global talent acquisition lifecycle, evaluating regulatory obligations, privacy, compliance, operational risk, and responsible-use considerations. In partnership with our compliance teams, I established requirements and guardrails to support responsible AI adoption across the hiring process.

Deepfake & Candidate Authenticity

I led discovery, strategy, and solutioning around an emerging challenge in AI-enabled hiring: candidate authenticity. I assessed potential deepfake attack vectors and candidate authenticity risks, then developed a strategy for incorporating appropriate detection and verification capabilities into the Apply & Screen journey.

TD Accessibility Adapter

I led the development of the TD Accessibility Adapter, a browser-based tool designed to give users greater control over how they interact with digital experiences. The tool provides personalization controls to address individual accessibility preferences and needs, without requiring specialized assistive technology.

I directed innovation, design, and product teams to explore how personalization could create more accessible digital experiences, which led to a pilot with TD Bank, America’s Most Convenient Bank. The tool was integrated into a modernized retail platform to help frontline colleagues better serve customers across channels.

Learn more about the TD Accessibility Adapter.

TD’s Equity Resource Hub

I created the Equity Resource Hub, a five-step framework designed to help product and service teams consider a broader range of audiences throughout the development process.

The framework encourages teams to challenge assumptions about their target audiences and incorporate considerations such as race, gender identity, sexual orientation, and ability into the development of inclusive personas. The goal was to help teams bring more diverse perspectives into product and service design, from early ideation through production.

Explore the Equity Resource Hub. Read more about the Equity Resource Hub and equitable experiences.

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Contact

Want help creating innovative and inclusive experiences? Send me a message!

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