Hi. My name is Samantha Estoesta and I create award-winning innovative products, experiences, and strategies.

I (she/her) am an accomplished product owner with proven expertise in handling all phases of innovation and product lifecycles. I use inclusive innovation and design practices in a collaborative manner with customers, senior leaders, and research, design and development teams to create products and services that elicit a sense of belonging and deliver positive business and social impacts. When I’m not busy helping to create a more accessible world, you can find me walking the trails around Downtown Kitchener with my family.

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A Bit About Samantha

Fancy LinkedIn Lingo:
With over a decade of experience in product inclusion and product development, I blend my concept development and design thinking facilitation skills to create experiences that elicit a sense of belonging – online and offline – through the creation of inclusive and accessible products, services, and solutions.

In 2022, I was awarded the prestigious Vision in Action award for my work, the highest individual recognition award at TD. It’s a once in a career award, with 1 in 1000 TD employees receiving it.

I am so incredibly fortunate to speak about accessibility, inclusive design and emerging technologies (in particular, artificial intelligence). Some of my speaking engagements include the following:

  • AI & Accessibility – Transforming Work for All Employees: Disability:IN Global Conference and Expo; July 2025
  • Artificial Intelligence – Futureproofing with Accessibility to Address Opportunities, Challenges and Biases: Disability:IN Global Conference and Expo; July 2024
  • Making the Case for Inclusive Innovation: CSUN Assistive Technology Conference; March 2024 (Video Recording)
  • Strategies on How to Embed Inclusive Innovation and Design: CSUN Assistive Technology Conference; March 2024 (Presentation Slides)
  • Fireside chat with Jenny Lay-Flurrie on inclusive innovation and design: TD StraightUP; September 2023
  • Creating A Culture Beat – Drumming Up Support for Digital Accessibility: Disability:IN Global Conference and Expo; July 2023
  • Fireside Chat with Google’s Annie Jean-Baptiste on equity in product design: TD; November 2021
  • Accessibility as Inclusion in Digital Design: Youth Culture Inc; July 2021
  • Inclusive Design Principles: Youth Culture Inc; December 2020
  • IDPWD 2021 – Inclusive Design Principles: TD; December 2020

You can find the whole rundown of what I’ve been up to over the years on LinkedIn.

Current Spotlight Projects:

TD Accessibility Adapter

TD Accessibility Adapter empowers users to personalize websites to address accessibility preferences and needs, without requiring expensive assistive technologies. The new tool, designed as a browser plug-in, gives accommodation controls back to the user – enabling them to personalize their online experience without using overlays that can impact usability. The tool was piloted in the U.S. with TD Bank, America’s Most Convenient Bank (AMCB)’s front-line Retail colleagues. The tool was integrated into a new modernized retail platform for colleagues to better serve customers across all channels.

Learn more about the TD Accessibility Adapter.

TD’s Equity Resource Hub

The Equity Resource Hub includes a five-step process that guides teams throughout the development process to not limit potential target audiences because of their own personal and professional experiences. This includes the consideration of aspects of diversity, such as race, gender identity, sexual orientation, and ability in the creation of Inclusive Personas, which are commonly used in design and development. This process helps create more diverse, inclusive, and equitable personas for product and service design and development – from early ideation to later stage production.

Learn more about the Equity Hub and why I believe tools like the Equity Hub help create equitable experiences.

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Contact

Want help creating innovative and inclusive experiences? Send me a message!

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